The Quarterly GEO Review: What to Measure, Analyze, and Change Every 90 Days

GEO programs that improve consistently share a common characteristic: a rigorous quarterly review process that measures progress, identifies optimization opportunities, and adjusts strategy based on data. Here's the framework.

Component 1: Score Audit (30 minutes)

Pull three months of AHOD data:

• AI Visibility Score: start of quarter vs. end of quarter
• AI Share of Voice vs. top 3 competitors: trend
• Per-LLM performance: which LLMs improved, which didn't
• Sentiment score: stable, improving, or declining?

Key questions:

• Did we achieve our target score improvement for the quarter?
• Which LLMs drove improvement? Which lagged?
• Are competitors gaining or losing ground?

Component 2: Editorial Coverage Analysis (30 minutes)

Pull from Ahrefs + AHOD:

• Total DA70+ placements secured in quarter
• Publications covered vs. target list
• Google News-indexed placement ratio
• Top-performing placements (those that drove the most AI visibility impact)

Key questions:

• Did we hit our placement volume target?
• What was the quality mix (Tier A vs. B vs. C)?
• Which publications performed best? Should we double down?
• Which publications on the target list did we not reach? What's the barrier?

Component 3: Content Performance Analysis (20 minutes)

Pull from GA4 + AHOD:

• Which content pieces generated the most AI citations?
• Which content pieces performed well on Google but not in AI?
• Content publication cadence: did we maintain target frequency?

Key questions:

• Are our content pieces being cited by AI? Which ones?
• What format/type performed best for AI citation?
• Where are the content gaps AI is citing competitors to fill?

Component 4: Competitor Analysis (20 minutes)

Pull from AHOD competitive dashboard:

• Competitor AI Visibility Scores: movement vs. prior quarter
• Competitor new editorial placements: what publications did they add?
• Competitor new content: what topics are they addressing that we're not?

Key questions:

• Are competitors closing the gap or falling behind?
• Did any competitor make a significant AI visibility move we should respond to?
• Are there publications competitors now have that represent our biggest opportunity?

The quarterly review should produce a specific action plan for next quarter:

Target AI Visibility Score: [X] by end of next quarter

Editorial Commitment:

• Monthly placement target: [X] placements at DA70+
• Priority publications to target this quarter: [List 3-5]
• Placement type mix: [X] Tier A, [Y] Tier B

Content Commitment:

• Cornerstone piece: '[Title]' by [date]
• Weekly cadence: [X pieces/week]
• Original research: [topic + target publication]

Technical Fixes:

• [Specific schema or entity issue identified in audit]

Competitive Response:

• [Specific action to address identified competitor gain]

Participants: Marketing director, content lead, PR lead, analytics

Duration: 90 minutes

Output: Documented action plan with owner and deadline for each item

Follow-up: Monthly 30-minute check-ins to track quarterly plan execution