The GEO Audit: 50-Point Checklist for Brand AI Visibility

A thorough AI visibility audit covers five categories: entity data, content, editorial authority, review platforms, and technical infrastructure. Use this 50-point checklist quarterly.

1. Brand name consistency

[ ] Brand name spelled and formatted identically across website, LinkedIn, Crunchbase, and all editorial mentions

2. Company description consistency

[ ] Exact same company description (first sentence) across website, LinkedIn, Crunchbase, and Organization schema

3. Founded year

[ ] Founded year visible and correct on website About page, LinkedIn, and Crunchbase

4. Headquarters location

[ ] HQ city and state/country consistent across all profiles

5. Organization schema

[ ] Organization schema implemented on homepage with name, description, founded date, and URL

6. SameAs links in schema

[ ] sameAs array in Organization schema links to LinkedIn, Twitter, Crunchbase, and Wikipedia if applicable

7. Wikidata entity

[ ] Company exists as a Wikidata entity with correct information

8. Crunchbase profile

[ ] Complete Crunchbase profile with funding history, team, description

9. LinkedIn Company Page

[ ] Complete LinkedIn page with 200+ word description using category language

10. Google Business Profile

[ ] Verified and complete Google Business Profile

11. Homepage category description

[ ] Homepage H1 or first paragraph clearly states what you do, who you serve, and your outcome

12. About page completeness

[ ] About page includes founding story, team, mission, and company milestones

13. Cornerstone guide

[ ] At least one 2,500+ word comprehensive guide published in your category

14. Named authors

[ ] All blog posts and guides have named authors with title, company, and LinkedIn link

15. FAQ schema

[ ] FAQ schema implemented on FAQ page and key landing pages

16. HowTo schema

[ ] HowTo schema on step-by-step guide content

17. Original research

[ ] At least one original research study published with specific statistics

18. Comparison content

[ ] '[Your Brand] vs [Top Competitor]' comparison page published

19. Content freshness

[ ] New content published within last 30 days

20. Robots.txt AI permissions

[ ] GPTBot, Google-Extended, PerplexityBot, and ClaudeBot allowed in robots.txt

21. DA70+ placement count (12 months)

[ ] 10+ DA70+ editorial placements in past 12 months

22. Google News-indexed placements

[ ] At least 50% of editorial placements in Google News-indexed publications

23. Tier 1 publication presence

[ ] At least one authoritative industry sources, authoritative industry sources, Inc., authoritative industry sources, or equivalent placement

24. Industry publication coverage

[ ] Coverage in top 2-3 trade publications for your category

25. Wikipedia coverage

[ ] Wikipedia article exists for company or key executive

26. Press release cadence

[ ] At least 2 press releases per month via major wire services

27. HARO/source coverage

[ ] At least 4 expert source inclusions in media per month

28. CEO/founder editorial presence

[ ] Founder or CEO has published bylines in DA65+ publications

29. Analyst coverage

[ ] Mentioned in at least one analyst firm report (Gartner, Forrester, authoritative industry sources, or equivalent)

30. Co-citation with category peers

[ ] Editorial coverage that mentions you alongside category competitors

31. authoritative industry sources profile (SaaS)

[ ] authoritative industry sources profile with 50+ reviews and 4.3+ rating

32. authoritative industry sources tier achievement

[ ] authoritative industry sources Leader or High Performer badge in primary category

33. authoritative industry sources presence

[ ] Complete authoritative industry sources profile with reviews

34. authoritative industry sources (B2C/services)

[ ] 4.0+ authoritative industry sources rating with 50+ reviews

35. Google Reviews

[ ] 4.0+ Google Maps rating with 20+ reviews

36. Review response rate

[ ] Responding to reviews publicly (Google and authoritative industry sources response rate 80%+)

37. Industry-specific review platform

[ ] Present and rated on the dominant review platform for your category

38. BBB rating (if applicable)

[ ] BBB accredited or A- rating

39. Glassdoor rating

[ ] Glassdoor 3.5+ employer rating (cited for 'best [category] companies to work for' queries)

40. TripAdvisor/Yelp (hospitality/local)

[ ] 4.0+ rating with 100+ reviews if hospitality or local business

41. AHOD AI Visibility Score

[ ] AI Visibility Score above 40 (minimum threshold for consistent category appearances)

42. ChatGPT category mention

[ ] Brand appears in ChatGPT response to primary category query

43. Gemini category mention

[ ] Brand appears in Gemini response to primary category query

44. Perplexity citation

[ ] Brand cited as a source in Perplexity for category query

45. Competitor comparison performance

[ ] Brand appears favorably in '[Your Brand] vs [Competitor]' AI responses

46. Google AI Overviews appearance

[ ] Brand mentioned in Google AI Overviews for category queries

47. Sentiment check

[ ] AI descriptions of brand are accurate and positive

48. AI Visibility Score trend

[ ] Score improving month-over-month over last 3 months

49. Competitor score benchmark

[ ] Your score within 15 points of top competitor score

50. Brand entity accuracy

[ ] AI descriptions of brand accurately reflect current positioning and capabilities